How To Get Yelp Reviews by Leveraging Social Media

Every business listed on Yelp, wants Yelp 5 star reviews for their pages. But why? Why would some businesses go to extreme lengths just to have Yelp 5 star reviews? There are many reasons for this. One, 5 star reviews help boost their credibility as a business. Second, these reviews help improve their reputation. Third, having more positive reviews on Yelp, will increase their visibility. These are just some of the reasons why they want to get more Yelp reviews! Thus, looking for ways on how to get Yelp reviews is of extreme importance for businesses. 

There are many methods businesses use on how to get more Yelp reviews. However, they end up overlooking one efficient tool. That is social media. There are millions of users on various social media platforms like Facebook, Instagram, and X (Twitter). This huge number of users alone is enough reason to use social media on how to get good Yelp reviews. In addition, social media’s capability to engage a wider audience at different times is useful in encouraging people to leave Yelp reviews to improve Yelp rating.

Here’s how to get positive Yelp reviews using social media. 

Highlight the Importance of Yelp Reviews on Social Channels 

Educating your audience is the best way to get better Yelp reviews when using social media. Consumers are mostly unaware of the value of customer reviews. They do not understand its impact on businesses and how it benefits them. Moreover, they do not understand that their customer reviews can also help others find a reliable source for goods and services. This is why it is best to use social media to explain why it matters. For example, you can share a post saying:

“Did you know that your Yelp reviews will help others discover our services? If you were satisfied with us, let others know of it and share your feedback on Yelp!”

Create and Share Visual Content

High-quality visual content has always been an effective tool on how to get Yelp reviews to stick on your Yelp page. Creative and visually appealing content can easily gain the target audience’s attention. Furthermore, it will help increase engagement. Try using social media to share photos of your products and services. Post behind-the-scenes shots of your business. Share short videos that showcase your work, your staff, and even happy customers. For each content, add a gentle reminder to ask satisfied customers to leave feedback on Yelp. This is a great way on how to get Yelp reviews recommended.

Here are a few ideas:

Before-and-After Posts: For businesses related to beauty, fitness, home improvement, and other transformation-based services, it is a good idea to show off. Posting before-and-after images will showcase the business’ skills and easily capture the attention of the audience. End the post with a subtle message that encourages customers to visit the Yelp page and share their experiences. Other customers who’ve experienced the beautiful results might share experiences and help improve Yelp reviews of the page. 

Photo Carousels and Stories: These unique social media features are useful in highlighting what makes your business unique. Share things that will drive interest in your business such as ongoing events, products, services, and more. After each photo carousel or story, add a call-to-action that encourages the audience and customers to visit your Yelp page. It is a quick and fun way on how to boost Yelp rating. 

Customer Spotlights: The best way on how to get a Yelp review is to showcase customers enjoying your products or services. Showcasing your customers on social media will not only highlight your business but also make your customers feel appreciated and valued. This can inspire others to visit your Yelp page and leave a feedback. This is a very effective way on how to get positive reviews on Yelp and grow your Yelp presence organically.

Showcase Positive Yelp Reviews to Leverage Social Proof

Nothing beats the idea of showcasing positive Yelp reviews on social media when it comes to how to get better reviews on Yelp. Posting snippets of positive Yelp reviews on social media will tell your audience that others have found pleasure and value with your service. Moreover, this approach can help the business how to get more positive Yelp reviews because this can inspire other happy customers who have not yet left a Yelp review to consider leaving one as well. 

Here are some tips for sharing Yelp reviews:

Make a Testimonial or Review Series: Dedicate a single day of the week for testimonials or reviews. Use this series to share the positive reviews you have received and thank the customers who wrote them.

Create Attractive Visuals: Create attractive visuals using design tools to make the review stand out. Add your company’s branding element, customer’s name and image, and a short quote from their review.  

Sincere Captions: Use sincere words to thank your customers for their valuable reviews and support. Expressing your genuine gratitude will strengthen your connection with your customers. It will show that you truly appreciate their efforts in leaving feedback. If customers feel appreciated, they will continue to support your business and recommend it to others. Furthermore, other customers would more likely leave a good review because of the heartfelt words you have posted. The additional reviews from your satisfied customers are a great way how to improve Yelp rating of your business. 

Run Social Media Contests

Yelp frowns on providing rewards for positive reviews. However, it doesn’t mean you cannot use social media contests. Running a social media contest is a creative way how to boost Yelp rating. The main reason why it is an effective tool on how to boost Yelp reviews is that it creates brand engagement. Moreover, a social media contest can also raise awareness of your business. If it is also done well, you can use the contest to promote your Yelp page and encourage participants to leave a review.

Include Yelp Page on Social Media Profiles

Always add the link of your Yelp page to your social media pages. It is an easy way how to improve Yelp reviews for your page.  By adding the link to your profile, your audience and followers can find your Yelp profile with ease. If your audience wants to leave a review, they won’t have to second guess because they can just click it on your social media profile. This action can increase the chances of getting a review. 

Using social media is truly an effective way how to boost Yelp rating for your business. By engaging your audience through sincere content, engaging social media posts, and direct links to your Yelp Page, you create multiple opportunities that will encourage feedback and enhance your overall online reputation.