What’s the Difference Between Yelp Business Account and Yelp Personal Account?

Yelp is an established online platfrom that serves two purpose. First is to help consumers find suitable local businesses. Second is to help businesses find customers. Given that Yelp serves two purposes, one should know whether they need to create a personal account or create Yelp business account.

In this article, we will discuss the pros and cons when you create Yelp Business Account or personal account. We hope this will help you determine your action when you create Yelp account.

What is a Yelp Business Account?

So what is a Yelp Business Account? Basically, it is an account meant for businesses. It is an exclusive account that allows them to promote and advertise their business. It is an account that connects the business to customers. It is a specialized account that helps business to improve reputation.

Key Features

1. Claim and create Yelp listings: Many business owners and managers create new Yelp account for the main purpose of claiming or creating their Yelp listings.

2. Manage listings: As it suggests, businesses that create Yelp account will have the tools to personalize their listings. This allows them to personally handle their profiles and manage it in the way they want to.

3. Respond to reviews: Another good reason why business owners create Yelp account is because they want the opportunity to respond or answer to customer reviews. Business owners can use the account to address concerns, resolve issues, and thank customer feedback.

4. Message customers: Yelp has a reliable messaging function that is pretty useful for contacting customers, especially those who reviewed their business or left an inquiry via Yelp. It is a useful tool for answering questions or encouraging repeat customers.

5. Yelp Advertising: Business accounts offer Yelp Ads to advertise their business on Yelp. Business owners can customize and pay for ads that will make their business appear to more specific Yelp users. Yelp also has other marketing and customized branding features that benefit businesses.
Yelp deals:

For businesses, it’s a good idea to create Yelp account because it is an opportunity to encourage new customers by creating check-in offers or special deals.

What is a Yelp Personal Account?

Yelp Personal Account is an account meant for consumers. It is designed to help them look for businesses, read reviews, share experiences, and communicate with businesses and other users. When you create Yelp account, it is the default account.

Key Features

1. Rate and review businesses: With a personal account, a user can rate and review local businesses that are listed on Yelp. Users can rate listed businesses from one star to five stars. They can also leave detailed reviews about their experiences.

2. Upload photos or videos: People love a visual story, whether conveying one or reading one. That is why Yelp Personal Account users can upload photos and videos featuring their experience with businesses.

3. Bookmarking Feature: Bookmark is a feature that allows users to save listed businesses for future visits or reference. The bookmarked businesses can be viewed privately or publicly.

4. Create and share lists: Aside from creating bookmarks, users can create lists of businesses. Users can create lists according to their favorites, cities, visited, recommended, and not. They can share these lists or keep them private.

5. Business Check-ins: Check-in feature allows users to check in on listed businesses they have personally visited. Furthermore, users can receive rewards or promotions from businesses when they check-in.

6. Yelp User Community: Yelp has a large community of users. It has a solid social feature that allows users to communicate and interact with each other.

7. Yelp Elite: Yelp Elite Squad is a group of exceptional personal Yelp users who showed passion in writing reviews and documenting their adventures in visiting local businesses. It is a special recognition given only to a select few. Members of this squad will receive various perks and invitations to exclusive events.

What Makes Yelp Business Account and Personal Account Different?

The Purpose

For what reason is knowing how to create business Yelp account necessary? It is for business reasons! They need a specialized account to help them manage their Yelp page. With this account, they can optimize their Yelp profile, engage with their customers, and grow their business reputation.

Ordinary users, on the other hand, create a personal account mainly to look for local businesses, goods, and services. At the same time, users create an account because they look forward to interacting with other users, reading reviews, and know their local business community.

Reviews

1. Yelp Business Account cannot write reviews. It is limited to engaging customer feedback and responding to reviews.

2. Yelp Personal Account is limited to sharing their experiences, writing reviews, and rating businesses.

Business Features

A Yelp Business Account has plenty of business-related features like advertising, analytics, updating business information, and more. On other hand, Yelp Personal Account doesn’t have one.

Social Interaction

1. Yelp Business Account’s social interaction is limited to business-to-consumer interaction only. The account can only message customers and respond to reviews.

2. Yelp Personal Account on the other hand can interact not only with business but also with other members of the Yelp community.

The Cost

1. Yelp Business Account is generally free, but some features and options require a certain fee to use.

2. Yelp Personal Account is forever free.

Conclusion

In conclusion, both accounts are designed to aid 2 different types of Yelp users. If you are planning to create a Yelp account, you should ask yourself the reason why first? Is it for business? Is it for personal use only? Knowing this will help you determine which account to sign up for.