Creating a Yelp Page – a Strategic Move for Every Business
Every business should know how to make a Yelp page because having one is a strategic move. Why? It’s simple, it brings benefits. When you make a Yelp business page for your business, you bring in a lot of value for your business.
If you want to open Yelp account and make a Yelp page for your business, you should read on.
Why Get Business on Yelp?
1. It enhances the business’ online visibility.
Yelp can boost a business’s visibility in better ways than average marketing efforts. First, when you open a Yelp account for your business, your page can appear in local search results when looking for a specific business. Furthermore, if you make Yelp account for your business, you make your business visible to the millions of Yelp users.
2. It boosts business trust and credibility.
Most consumers want a credible business that they can trust. This is why businesses build their reputation by knowing how to make a Yelp business page. Furthermore, positive Yelp reviews help improve the image of the business. Gathering positive reviews is the reason why others aim to know how to make Yelp business account.
3. It boosts local SEO.
Local SEO is vital for a local business. The main reason for its importance is it helps the business stand out and find the right customers. Running a local SEO campaign will boost the business’s credibility and help increase conversion rates. Moreover, local SEO will help reduce your advertising expenses. Considering these benefits, it truly pays to know how to make a Yelp account.
Steps on How to Make Yelp Page for Your Business
Step 1. Sign Up
Visiting Yelp’s official website is the first step if you want to know how to open Yelp business account. Register to make Yelp account for business. It’s a short process that would only take a few minutes.
Step 2. Claim or Add Business
It is easy to know how to get a Yelp page – you either claim an existing business page created by users or create your own business listing. Visit biz.yelp.com to know more about how to open a Yelp business account.
Search your business. Before creating a business page, search for the name of your business. If it is listed already, just click on the “CLAIM” button or link to verify the ownership of the listing. This will prompt you to create a new account (if you haven’t) or sign in (if you signed up prior to this).
Add a new business. If you cannot find your business in the listing, then click the “Add a Business” button. This button will direct you to a different page that will require you to fill up the essential details of your business.
Step 3. Complete Your Profile
Complete your business Yelp profile to give your business credibility. It will help gain attention and attract new customers. It will help boost online visibility and search results.
Complete required business information – Ensure that your target audience will have access to complete and accurate information about your business. Providing complete accurate information like address, operating hours, website, social media pages, and contact number promotes consumer confidence. They are confident that they are dealing with a legitimate business.
Write a compelling business description – The purpose of a business description is to educate your potential customers. It should inform customers about the benefits you can provide. Share what makes the business unique and what are your goals and aspirations as a business. Writing a compelling business description will intrigue readers and could resonate with them.
Upload relevant media – Upload the relevant photos, videos, and other forms of media on your Yelp business page. It should relate to your business, products, and services. Adding visual content will help your target customers understand what you can offer. For example, you should showcase images of popular food and drinks, interior, equipment, and happenings when you run a bar.
Use the right categories – When you make Yelp account for your business, make sure you use the right categories. You can choose up to three categories for your business. SThe categories you should choose are those that best describe the business.
Step 4: Encourage Customers to Leave Reviews
Online reputation matters for businesses. That’s why how to open a Yelp account is important. Unfortunately, it won’t work if Yelp page has no reviews. This is the reason why businesses should encourage customers to leave a review.
Deliver excellent goods and services – Customers appreciate an excellent product or service. When you deliver or exceed their expectations, they would love to share their experiences. Providing a good meal or delivering a timely and quality service will lead to a memorable experience. This will lead to a gradual increase in positive reviews on your page.
Ask for feedback subtly – Yelp frowns on explicitly asking for reviews. Therefore, you should leave subtle hints to encourage your customers to leave a review. For example, install a few signs inside the store hinting that you are on Yelp. You can also link your Yelp page to your website, social media pages, or even your email signature.
How to Manage Your Yelp Page?
Successfully learning how to open Yelp account for business and creating a page is not the final destination. It is just the beginning. You need to manage your page so that the effort of learning how to get a Yelp account is not wasted. Here are the things you should do to manage your Yelp page.
Keep your information up to date – A decent Yelp business page should always have updated information. It helps prospective customers find or contact the business. Accurate information will also help improve search rankings. Keeping the page updated will establish trust and help customers make a choice.
Respond to customer reviews regularly – Always respond to customer reviews because prospective customers will appreciate it. It shows that you value their input and opinions. This leads to building customer trust and loyalty.
Monitor your competition – You can gain insights from the actions of your competition as well as the behavior of customers by monitoring competition with Yelp. You can identify opportunities for improvement and determine threats before they worsen. Furthermore, it helps in measuring current business performance when compared to the competition.
Your business should use Yelp. When used properly, it becomes a great tool for your business. By relying on the information, we have provided above, you can start learning how do I get on Yelp and leverage this powerful platform.
